Client: National Local Government Customer Service Network
The National Local Government Customer Service Network, established in 1995, is the peak industry association for customer service professionals working within the Australian local government sector.
My Business App through effective strategies and tactics has increased the income of the ‘Network’ by 70% in 2014/2015 and expect to see continued growth in income and membership in 2015/2016.
What we have done and what we are doing…
> Strengthening the brand through new collateral and building awareness
> Development of a new responsive interactive membership website with online payments
> Establishment of social media profiles
> Development of native Apps for Android and iPhone
> Monthly members and sponsors engagement through email marketing
Marketing and Positioning
> Introduction and development of an inaugural National Awards Program (1st awards night was 14 Oct 2015)
> Introduction and design of Annual National Magazine
> 2015 National Conference Management and Marketing
> 2015-2018 Marketing and Communications Strategy Development and Implementation
> All print and online marketing collateral designed
> Annual National Quantitative Benchmarking Program – program design, data collation, analysis and interpretation of data